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PRESS RELEASE from


FOR IMMEDIATE RELEASE June 27, 2007

Dr. Toy’s Best Products Summer 2007 Award Report Available on the Internet—The Best Products  for Learning and Play for Home and Vacation

SAN FRANCISCO – The report of winning toys for Dr. Toy's Best Products Summer 2007 is now available to parents, teachers and others on Dr. Toy's Guide, her Internet Web Site.

The free report is available by logging on to drtoy.com or by mail by sending a SASE #10 envelope to Dr. Toy.

Dr. Toy’s Best Products–Summer 2007 was developed by noted child development authority, Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally-oriented, and stimulating toys and products for children.

“As a childhood specialist for over 37 years," says Dr. Toy, Director of the Institute for Childhood Resources, founded in San Francisco in 1975, "I have seen the continuous, essential need for more year-round resources for consumers to identify and choose the most appropriate, safe and engaging learning and developmental products for all children.”

Dr. Toy reports that in the years the innovative on-line magazine, Dr. Toy's Guide has been available “thousands of visitors daily from around the world have accessed its information.”  The site was the first on-line to evaluate toys and children’s products.  The report is being released according to Dr. Toy to “encourage parents and teachers to focus on the value of play as essential to the learning process.”

The site was the first on the Internet to evaluate toys and children’s products. The report is being released according to Dr. Toy to “encourage parents and teachers to focus on the value of play as essential to the learning process.”

She adds, “The 'Best Play' products selected from varied companies across the U.S., Canada and from other countries will provide children with exciting new learning tools that will help them not only to do better in school, but will also provide more constructive activities to do after school.”

The award winning products include innovative books, CD’s, craft kits, DVD’s, games, toys, puzzles, videos, and many other children's products for all ages and interests.

Dr. Auerbach believes “parents need help to get a head start locating new, diversified products that children will enjoy using while they increase learning skills, enhance instruction and expand creativity.” The products are balanced from among large and small companies and range from low to high tech for “hours of constructive, educational, and stimulating fun.”

“Children learn best through play,” says Dr. Auerbach, “and these “Best Products” encourage children to maximize their potentials and to make the most of “Smart Play”.

“By making a renewed focus on selecting summer as an ideal one for choosing new products for children," adds Dr. Toy, parents improve their children’s development. “This is a perfect time,” She says, “to ‘take stock’ and do an inventory of what your child is playing with, what is not used and what they need next in their process.”

Dr. Toy’s Best Products–Summer 2007” award winning products were carefully chosen from among hundreds that she has reviewed at toy fairs, catalogs, and through many other sources, and by using extensive criteria she has developed over many years. Among the criteria used are: safety, age-appropriateness, design, durability, lasting play value, cultural and ethnic diversity, good transition from home to school, educational value, learning skills, creativity, improvement in the understanding of the community and the world, good value for price, and, naturally, fun.

These are products suitable for babies to older children including products ranging from handicrafts to hi-tech, ranging in price on the average from $5.00 to $100. The winning products are affordable, well designed, and reflect the wide range of children’s interests. Complete information about these and other products are included in the full report.

Winning products are manufactured by new, small and large companies from around the world.

Dr. Toy's report includes company customer service numbers, web site URL, age range, price, and a full description of each product. The award-winning, on-line magazine, Dr. Toy's Guide(drtoy.com) features full color photos of each product, links to companies to learn more, interviews with and articles by Dr. Toy, plus hundreds of other Best Products including high to low tech and products for all reasons and seasons. . At this time over 4000 products are included on the site plus links direct to companies, toy stores on line, toy history, parent resources and much more.

Dr. Auerbach, a long-time resident of San Francisco, originally from New York City, lived in Washington, DC while working for the Department of Education where she approved the first proposal for “Sesame Street” and established the first day care center for children of federal employees. In San Francisco she established the San Francisco International Toy Museum, the world’s first “hands-on” toy museum visited by over 50,000 children. She is the author of 15 books and hundreds of articles on toys and play, and is the only Ph.D. in Child Development evaluating toys and children’s products with extensive training, background, and over 37 years of experience evaluating, writing and speaking about toys and children’s products. Dr. Auerbach is trained in child development, education, child psychology and special education. She is a parent educator, consultant, parent and playful grandparent.

The book “Dr. Toy’s Smart Play/Smart Toys: How To Raise a Child with a High P. Q. (Play Quotient)” may be obtained by mail or at convenient toy or book store."

Additional Points:

Interviews regarding the book and the recommended best smart toys and products can be arranged with Greg Walsh, Walsh PR (203- 242-6280).

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Dr. Toy’s Best Products–Summer 2007 (Alphabatized by Company)
Company Product
Action Products I Dig Prehistoric Shark
Action Products Paw Print Frame
Alchemy Creative Adventures of the Elements
ALEX E-Z Weavy Totebag
ALEX Happy Camper Chair
ALEX My Bubble Mower
Alpine Games Sixteen
b. dazzle Swimming Champions Scramble Squares
Baby Hindustani Learn Hindi Alphabet
Bandai America Tamagotchi Connection V4
BeeVisual Choiceworks
Blue Orange Games Bendomino
Breyer Animal Creations Blackjack
Briarpatch Do You Look Like Your Dog?
Briarpatch I Spy 3-D
Briarpatch Mix 'N Match Bingo
Briarpatch Newton's Apples
Briarpatch Thomas Making Tracks Game
Center Enterprises Paint & Clay Explorers
Chronicle Books Animal Lacing Cards
Chronicle Books World Almanac Puzzler Deck
Concord Camera OnGuard Kids Safety System
Darda Jay Jay the Jet Plane: Super Sky Tag
Dolly Adventures Dolly Goes to the Beach
Dolly Adventures Dolly Goes to the Supermarket
Dragonfly Innovation Artist Trading Cards
Dragonfly Innovation Puzzle It Out
EDC Publishing Paper Making Kid Kit
EDC Publishing See Inside Science
Educational Insights North Pole Camouflage
Emines Roll 'n Divide
Evolving Toys Civil Lore!
Folkmanis Dutch Rabbit Puppet
Folkmanis Hummingbird Finger Puppet
Folkmanis Ragdoll Cat Puppet
Folkmanis Zebra & Giraffe Stage Puppet
Foreign Language Trivia Game Foreign Language Learning Game
Fox Home Ent. Robots Follow Along DVD
Fox Home Ent. Stellaluna Follow Along DVD
Fox Home Ent. Thumbelina Follow Along DVD
Free Spirit Pub. Ready to Rock Kids
Funstreet Pile It Card Game
Gamewright Hats Off
Gamewright Step to It!
Gamewright Thataway
Gamewright Toss Your Cookies
Happy Kid Co. Original Fortamajig
Harebrain WhisperPhone
Hooked on Phonics Discover Reading Baby
Hooked on Phonics Discover Reading Toddler
Hooked on Phonics Hooked on First Grade
HR Press Health & Wellness Record
Imagination Box Paintable Dollhouse
Jester & Pharley Phund Jester Book & Pharley Doll
Juno Baby Original Music
Kidkraft Grill 'N Bake Kitchen
Kids II Takealong Tunes
Kids Love Spanish Kids Love Spanish
Kingka Matching & Memory Game
Learning Resources Smart Splash Color Play Penguins
Learning Resources Pretend & Play World Travelers
Lockmade Konstruk-Tubes
McNeill Designs You've Been Sentenced!
MEGA Brands Building Imagination Bag
MEGA Brands Lil’ Firetruck
MEGA Brands Mountain Peak Expedition
MEGA Brands The Empress
MGA Entertainment Little Tikes Beach Ball Sprinkler
MGA Entertainment XO Brain Test XO
Mr. McGroovy's Box Rivets
Museum Tour Catalog WanderMaze
Oregon Scientific SmartGlobe
Parents® by Battat Pop Bead
Patch Products Can-Do Roo
Patch Products ShakeDown
Peaceable Kingdom Sticker Activity Tote
Piano for Preschoolers Piano for Preschoolers
Playhut Crawl N Play
Playhut Megaland
Playmobil Knight's Castle Microworld
Professor Pocket Our Silly Farm Adventure
Rex Games Travel Tangoes
Rock 'N Learn Dance with the Animals
Schoenhut Piano 5-Piece Junior Drum Set
Scribble Mats! Scribble Puzzles
Secret Mountain Treasure in My Garden
Signing Time! Leah's Farm
Smart Picks Fish Who Wished…Eat Fruit
SmartLab Toys 1st Grade Challenge
SmartLab Toys ArtLab: Clay Studio
Snap TV Games MLB Trade Up
Straight Edge Beach Read a Mat
Taggies Flower Me Fun
Taggies Touchdown TAGGIES
Techno Source Rubik's Revolution
Think Fun Hot Spot
Ttalf Yackle Ball
University Games Big Brain Academy
University Games Caterpillar Fun Pocket
University Games Dora Fold & Play Set
University Games Horton Hears A Who!
University Games Polly the Porcupine Game
Wild Republic Steve Irwin Talking Action Figure
Wonderfun Bop-A-Lots DVD
Wowwee FlyTech Dragonfly
Zabazoo RUKSHUK
Home Copyright 1995 - 2008 Stevanne Auerbach, Ph.D. San Francisco, CA
This material may not under any circumstance be resold or redistributed for compensation of any kind without prior written permission from the author.
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