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Media Contact: Greg Walsh, Walsh Public Relations
303 Linwood Avenue, Fairfield, CT 06824
T: (203) 292-6280; E-Mail:

Dr. Toy Hits Campaign Trail in DC for Toys for Tots
Official Ceremonial Launch of 2007 Program
Special Guest Appearance at Tree Top Kids Store for Double Donation Promo

Alexandria, VA – (Nov. 5, 2007) - Stevanne Auerbach, PhD, better known as Dr. Toy, will be campaigning through the nation’s capitol next week in support of the Toys for Tots Program. At two prominent events, Dr. Toy will lend her support for one of the most world most festive causes for kids.

On Wednesday, November 14th at 11:00am, child development product expert and author Dr. Toy will be the guest host to start a Toys for Tots double donation promotion at The Tree Top Kids Store located in Foxhall Square in Washington. In partnership with the store, Learning Resources, a manufacturer of educational toys and national Toys for Tots corporate sponsor, will match any customer purchase or donation of a Learning Resources product that is made between Nov. 14 – 28. From 11:00am -1:30pm Dr. Toy, along side Toys for Tots U.S. Marine Corps representatives, will kick-off the promotion at the store with Dr. Toy signing copies of her best-selling book, Following the discussion, Dr. Toy will be on hand to sign copies of her internationally best-selling book, Smart Play/Smart Toys: How to Raise a Child with a High PQ (Play Quotient), as well as hold special storybook readings, product demonstrations, and other surprises. 

On Thursday, November 15th, Dr. Toy will be on hand for the Official Kickoff of the Toys for Tots National Campaign Luncheon featuring Guest of Honor: General P.X. Kelley, USMC (Ret), 28th CMC and TV’s American Idol third season finalist Diana DeGarmo, currently a singer and Broadway actress.

Dr. Toy has been involved in the support of Toys for Tots since 1985.

The mission of the U.S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys from donations and distribute them as Christmas gifts to needy children in the community in which the campaign is conducted. Toys for Tots was created in Los Angeles, California in 1947 by Major Bill Hendricks, USMCR. Based on the success of the 1947 pilot program, the U.S. Marine Corps adopted the concept and it has become the Marine Corps' premiere community action program and has directed an annual Toys for Tots campaign to take place in local communities nationwide. Additional details about Toys for Tots are available at

To schedule an interview with Stevanne Auerbach please contact:
Greg Walsh, Walsh Public Relations, 203-292-6280, : 

Tree Top Kids Store is located at Foxhall Square, 3301 New Mexico Avenue NW in Washington, D.C

For more information about Toys for Toys Kickoff Luncheon, Contact:
Jeanne Coderre at (703) 640-9433 or via email at

For more information regarding the Learning Resources, Contact:  Kim McLynn, T: 800-222-3909. Details on all of the Learning Resources Toys for Toys programs can be seen at 

About Dr Toy
Stevanne Auerbach, Ph.D., aka “Dr. Toy” has been evaluating and speaking about toys and children’s products for more than 30 years. She was a teacher, and staff member of the U.S. Department of Education and the Office of Economic Opportunity, where she evaluated educational programs, approved the first grant to “Sesame Street,” organized the first in-house child care center for federal employees’ children, and developed a federal research program on child care.

Dr. Auerbach is trained in child development, education, child psychology and special education. She is a parent educator, consultant, parent and playful grandparent. She founded the San Francisco International Toy Museum, the first “Hands On” Toy Museum, the first web site on toys (Dr. Toy's Guide: and is the author of 15 books and hundreds of articles, including her best-selling book, Smart Play/Smart Toys How to Raise a Child with a High P.Q. It is published in many languages and is internationally available in Croatia, Greece, India, Indonesia, Israel, Korea, Russia, Spain and Thailand.

Dr. Auerbach is director of the non-profit Institute for Childhood Resources in San Francisco. Her awards programs featured on recognize best educationally oriented, developmentally appropriate and skill-building products. Dr. Toy's Best Vacation Products 2007 report on includes company customer service numbers, web site URL, age range, price, and a full description of each product.

In addition, Dr. Toy award-winning, on-line magazine, Dr. Toy’s Guide ( features full color photos of each product, links to manufacturers, interviews and articles by Dr. Toy, plus hundreds of other Best Products including high to low tech and products for all reasons and seasons plus Ask Dr. Toy Feature and much more.

At this time over 4000 products are included on the site with direct links to companies, stores, toy history, and parent teacher and other resources. A FREE copy of the report is available at or by sending a SASE envelope.

Home Copyright 1995 - 2008 Stevanne Auerbach, Ph.D. San Francisco, CA
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