The Project Mc2 Smart Pixel Purse combines lifestyle, fashion, and LED technology into one smart and cool fashion accessory. The Smart Pixel Purse comes pre-programmed with 10 animations. With the free downloadable app for iOS and Android users (Smart device not included), girls can create their own custom designs, animations, and scrolling text on the vibrant LED display using the Smart Pixel Purse's easy-to-use design tools.